The aim is to deprive tobacco companies of the last remaining means of advertising their products, and to make cigarettes less appealing, particularly to young people. Drab olive-green was chosen because research suggested it was the least attractive colour to smokers. "We want to make sure that the glamour that might have been attached to smoking in the past is dead and gone," the Health Minister, Nicola Roxon, said yesterday. "Cigarette packs will now only show the death and disease that can come from smoking. The new packs have been designed to have the lowest appeal to smokers and to make clear the terrible effects that smoking can have on your health."
Britain, New Zealand, Canada and the European Union are considering similar legislation. A legal battle for the ages will determine the final outcome if the law passes. Full article here.