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Sunday, July 11, 2010

World Cup 2010: South Africa Says "Ayoba" To The World

The word 'Ayoba' has murky origins but what is known is that it originated in South African townships, originally used to express appreciation of good dancing, something that runs deep in the veins of South Africans.  The best description I have seen uses the word 'awesomeness', even though that word cannot be found in any dictionary.
South Africa's hosting of the world's premier sporting event is about to come to an end and 'Ayoba' fits perfectly.  That was the last thing the world expected four years ago after Germany in 2006. 
South Africa's high crime rate was the main issue but other questions remained. Would the stadiums be ready? Would there be enough accommodation? Would the transport system be a disaster and the attendance numbers pitiful?
The barrage of negative publicity was relentless, especially in Europe and the U.S. It reached levels of absurdity. The German team were considering bulletproof vests for their players, and an English tabloid hysterically cataloged the list of some of the world's most dangerous snakes that were lurking around the English team's rural base, just waiting to short circuit their World Cup hopes.

Read the rest of my article here.

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